Note 003 / Sales

Build a follow-up that has a reason to exist.

“Just checking in” creates work for the customer. A useful follow-up brings a decision closer.

Return with something new.

Use a relevant site finding, a clearer scope, a domain result or a direct answer to the objection that stopped the conversation. The message should earn attention.

Set the stopping point.

Kai follows up once after a lead goes quiet. A later return needs a genuinely new angle. It does not message every week and it stops immediately when the customer declines.

A follow-up should change the decision, not merely remind someone that you exist.

Keep the full history.

Before writing, Kai checks the original request, previous objections and every promise already made. That prevents repeated questions and contradictory offers.